‎An Indiana based bankruptcy lawyer named Mark S. Zuckerberg has sued Meta and its CEO, Mark Zuckerberg after his Facebook accounts were wrongly suspended for impersonating the billionaire tech founder(Mark of Facebook).

‎As reported by TechCrunch, the attorney, who has been practicing law since a long time before Facebook existed, said that Meta’s automated moderation systems have repeatedly flagged both his personal and business accounts as fake.

His commercial Facebook page, which is used to advertise his legal services has been disabled by the company for five times in the past eight years.

‎In one 2020 email to Meta, the lawyer vented his frustration with the touch of humour: “If you happen to run into the younger, richer Mark Zuckerberg, tell him I said hi and he causes me great aggravation each day.”

‎Zuckerberg says that these repeated bans have cost him real money including $11,000 in paid advertising that was rendered useless when his law firm’s page was taken down. He likened it to “buying a billboard on the side of the highway” only to have it covered up before anyone could see it.

He also added that despite submitting multiple forms of ID, credit cards and photos to prove his identity, the suspension kept on happening. His most recent ban was in May this year which was lifted only after he filed the lawsuit in Marion Superior Court, accusing Meta of negligence and breach of contract.

‎Meta has acknowledged the error, telling local media that account was disabled due to an error and it has been since reinstated. The company says it is working to prevent similar mistakes in the future.

‎In order to prove his identity, the lawyer also created a website called iammarkzuckerberg.com — chronicling the mix-ups, from prank call accusations to awkward encounters at events. While the name occasionally works in his favour (like getting a better restaurant table), he says the confusion has been more trouble than it’s worth.